Digital Media Library + Marketing - Ohio Congressional Candidate

Summary

The campaign of Michael Galbraith (D), a candidate in the 2016 Congressional race for Ohio’s 2nd district, contracted with our team to develop a digital content library and four-week social media advertising campaign for the final six weeks of his 2018 race.  

  • Photography & Videography                        

  • Visual Media Editing & Library Creation      

  • Approved Content Library Development      

  • Analytics                                                      

Deliverables

Photography & Videography Deliverables

  • Content Capture Plan

  • Scripting and Coordination with Campaign Manager

  • 3-day photo shoot (2 shooters) 

  • Completed photo/video releases

Visual Media Editing & Library Creation Deliverables

  •  Library of 50 edited still photographs, labeled by location/activity

  •  Library of hours of unedited B-roll and interviews for use in future marketing activities

  •  (2) 90 second edited videos

    •  Bio Video

    • Opponent-Focused Video

  • (3) 15-30 second edited videos

    • Issues Statements 

    • Testimonial Video (KAY)

    • Testimonial Video (SHELLY)

Approved Content Library Development Deliverables

  SOCIAL MEDIA

  •  Influencer/Media List

  •  (50) Social Media Posts (Facebook and Twitter)

PAID DIGITAL ADVERTISING ($2,500 Budget)

  •   (5) Target Audiences created in Facebook Business Manager

  •   (5) Facebook/Instagram advertising campaigns 

  •  (14) Individual ads created 

  •  (19) Boosted Posts

Analytics

  •  Bi-weekly updates on progress toward goals

holly harper